Course Syllabus
Syllabus: AESHM 342
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Course Description
This course is...
- Course Name: AESHM 342: Aesthetics of Consumer Experience
- Department: Department of Apparel, Events, and Hospitality Management
- Current Semester and Year: Fall 2023
- Credit Hours: 3 Hours
- Course Prerequisites: Sophomore Classification
- Course Meeting Time: Tue/Thu 12:40 pm - 1:55 pm
- Course Format: Face-to-face (In-person)
Instructor Information
Instructor: Ha Eun Chae
Email: hechae@iastate.edu
Office location: 28 MacKay
Student hours: (on-campus/virtual) By appointment
You can contact your instructor in the following ways:
- General announcements will be posted via Canvas announcements. Properly configure your Notification Settings in Canvas to receive notifications.
- If you have inquiries, please reach out to the instructor via Canvas message. The message will be replied within 24 hours.
Course Objectives (COs)
Upon completing this course, students will be able to do the following:
CO 1: Summarize aesthetic concepts, theories, and design principles in terms of aesthetic experience.
CO 2: Summarize the influences of physiology, psychology, culture, and environment on aesthetic experience.
CO 3: Apply a vocabulary of aesthetic concepts and theories to daily experiences.
CO 4: Implement knowledge of aesthetics by creating an aesthetic environment for a particular target market.
CO 5: Reflect on the progress of oneself and group members as a community.
Course Materials
List any required and optional materials, such as books, instructional guides, websites, simulations, interactive games, mass media publications, peer reviewed journals.
Follow a specific reference style guide, such as APA, MLA or Chicago. At minimum, reference the author or owner name, date of publication, title, and the URL or source, such as publisher.
Required materials
- There is no required textbook for this course. Required materials are provided in the weekly course modules.
- Assigned readings and lectures are reflected in learning activities, including quizzes, exams, discussions, and individual assignments.
Learning Activities
Explain how the learning activities provide opportunities for practice, interaction and achievement of the listed learning objectives.
To successfully complete this course, you will do the following:
- Quizzes & Exams
- Group Discussions
- Individual Assignments
- ISU Farm House Tour & Campus Tour
Assessment & Grading
Assessments
List all course assessments. Provide specific and descriptive criteria to be used for evaluating student work and explain their connection to the course grading policy.Explain what kind of feedback students can expect after each assessment.
Assessment 1. Multiple-choice Quizzes
Assessment 2. Online Discussion Board
Assessment 3. In-class Group Discussion
Assessment 4. Documentary Review Paper
Grade Distribution
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You can accumulate points by participating in the following way:
| Participation area | Total Points |
|---|---|
|
Quizzes & Exam
Points are awarded for online activities and discussions. Students are responsible for completing the discussions and activities, and actively participate. |
100 |
|
Assignments & Group/In-class Activities
Points are awarded for online activities and discussions. Students are responsible for completing the discussions and activities, and actively participate. |
160 |
|
Team Project
The purpose of the course project is to apply all learned principles and concepts from lectures and readings in relation to the aesthetic experience and develop an event for a brand or product or a new restaurant or store that is inspired by a cultural artifact. Teams will collaborate to develop ideas, a business plan, and a strategy for the implementation of the restaurant’s or event’s branding and marketing plan.
|
270 |
|
Course Project Presentation & Feedback
|
80 |
| Total Points Possible | 610 |
Grading Scheme
Grading scheme: The table below shows the Canvas default grading scheme. This is a Canvas sample grading schema, and not an institutional grading schema. Make sure the grading schema you describe in your syllabus matches your grading schema in the course-specific settings.
The following grading standards will be used in this class:
| Grade | Range |
|---|---|
| A | 93% to 100% |
| A- | 90% to < 93% |
| B+ | 87% to < 90% |
| B | 83% to < 87% |
| B- | 80% to < 83% |
| C+ | 77% to < 80% |
| C | 73% to < 77% |
| C- | 70% to < 73% |
| D+ | 67% to < 70% |
| D | 63% to < 67% |
| D- | 60% to < 63% |
| F | 0% to < 60% |
Course Policies
Below are sample policies. They may not fitting your course, so please change accordingly.
Grades will be based on the required activities listed below. In general, grading considerations will be given to:
- Demonstration of understanding concepts and the ability to correctly use terminology
- Thoughtful, critical use and evaluation of materials and sources of evidence
- Thoroughness in following instructions for completing each assignment
- Appropriate teamwork
Feedback
All graded assessments will be returned with feedback within 7 days of the due date. Personalized feedback will be provided for each assignment and reflection. In addition, responses to common questions and unclear content will be posted at the conclusion of each module. Comments will be posted at the conclusion of each discussion.
Missed and Late Coursework
It is important to keep up with the pace of this course. Therefore no missed coursework will be accepted. If you miss the deadline on a weekly assignment, you will receive zero points.
Exams will be penalized one letter grade for each day they are submitted late (including weekends). Make sure to keep careful track of submission deadlines for all of your work in this class.
Attendance
You are expected to attend every class period.
- There are in-class activities. Only students present in class when the activity is conducted are eligible to receive points for these activities. There will be no make-up opportunities unless a student has an excused absence.
Grade Appeal Process
If you become concerned about your instructor's class management, please communicate your concerns with your instructor. Concerns sometimes relate to grading methods, paper turnaround time, and course policies, as examples. If you feel uncomfortable speaking with your instructor, please contact your academic advisor.
Before you decide to appeal, check out ISU's academic appeal process.
Expectations
Teamwork is an important part of one’s grade and the expectations for this class. Group work mirrors the typical contemporary work environment in the apparel industry. Full participation and cooperation are expected from each team member.
Teams work on a large project. There is some time in class for teams to work together, but team members will also need to meet regularly outside of class – whether in person or via Zoom, group chat, text, emails, Facetime, GroupMe, or other online means – to complete this project.
Required ISU Syllabus Statement
Free Expression
Iowa State University supports and upholds the First Amendment protection of freedom of speech and the principle of academic freedom in order to foster a learning environment where open inquiry and the vigorous debate of a diversity of ideas are encouraged. Students will not be penalized for the content or viewpoints of their speech as long as student expression in a class context is germane to the subject matter of the class and conveyed in an appropriate manner.
Department and University Policies
Academic Dishonesty
The class will follow Iowa State University’s policy on academic misconduct (5.1 in the Student Code of Conduct). Students are responsible for adhering to university policy and the expectations in the course syllabus and on coursework and exams, and for following directions given by faculty, instructors, and Testing Center regulations related to coursework, assessments, and exams. Anyone suspected of academic misconduct will be reported to the Office of Student Conduct in the Dean of Students Office. Information about academic integrity and the value of completing academic work honestly can be found in the Iowa State University Academic Integrity Tutorial.
Accessibility Statement
Iowa State University is committed to advancing equity, access, and inclusion for students with disabilities. Promoting these values entails providing reasonable accommodations where barriers exist to students’ full participation in higher education. Students in need of accommodations or who experience accessibility-related barriers to learning should work with Student Accessibility Services (SAS) to identify resources and support available to them. Staff at SAS collaborate with students and campus partners to coordinate accommodations and to further the academic excellence of students with disabilities. Information about SAS is available online at www.sas.dso.iastate.edu, by email at accessibility@iastate.edu, or by phone at 515-294-7220.
Discrimination and Harassment
Iowa State University does not discriminate on the basis of race, color, age, ethnicity, religion, national origin, pregnancy, sexual orientation, gender identity, genetic information, sex, marital status, disability, or status as a U.S. Veteran. Inquiries regarding non-discrimination policies may be directed to Office of Equal Opportunity, 3410 Beardshear Hall, 515 Morrill Road, Ames, Iowa 50011, Tel. 515-294-7612, Hotline 515-294-1222, email eooffice@iastate.edu
Mental Health and Wellbeing Resources
Iowa State University is committed to proactively facilitating all students’ well-being. Resources available on the ISU Student Health and Wellness website. (https://www.cyclonehealth.iastate.edu)
Prep Week
This class follows the Iowa State University Prep Week policy as noted in section 10.6.4 of the Faculty Handbook.
Religious Accommodation
Iowa State University welcomes diversity of religious beliefs and practices, recognizing the contributions differing experiences and viewpoints can bring to the community. There may be times when an academic requirement conflicts with religious observances and practices. If that happens, students may request the reasonable accommodation for religious practices. In all cases, you must put your request in writing. The instructor will review the situation in an effort to provide a reasonable accommodation when possible to do so without fundamentally altering a course. For students, you should first discuss the conflict and your requested accommodation with your professor at the earliest possible time. You or your instructor may also seek assistance from the Dean of Students Office at 515-294-1020 or the Office of Equal Opportunity at 515-294-7612.
Contact Information For Academic Issues
If you are experiencing, or have experienced, a problem with any of the above statements, email academicissues@iastate.edu
(Important note to faculty: The email address for contact information is monitored and answered through the Office of the Senior Vice President and Provost)
Disclaimer: The information in this syllabus is subject to change in extenuating circumstances. Changes to the course syllabus will be provided in writing and announced via course-wide announcements.
The syllabus page shows a table-oriented view of the course schedule, and the basics of course grading. You can add any other comments, notes, or thoughts you have about the course structure, course policies or anything else.
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Course Summary:
| Date | Details | Due |
|---|---|---|